Jordi Castells
Motion Designer, Illustrator, Creative Lead
translating complex technical concepts into compelling and engaging visual narratives
Projects
2025 New Platform Explainer
Client: Gravitee
Dr. Santiago Talks About...
Client: LA Times, Pfizer
Strawinski & Stout Website
Client: Strawinski & Stout
Accelerate DevOpsSec animated Explainer, 2022
Client: Keyfactor
Faith & Liberty Trail App
Client: American Bible Society
Graphic Novel published in 2018
Publisher: Grijalbo
The Opioid Epidemic in America, 2025
Print Collaterals, Office Design & more
Clients: Tricentis, SUMA
Digital Ads and Strategy
Client: Tricentis
Some clients I’ve worked with
Hello, my name is Jordi. I’m an Illustrator, Motion Designer, Creative Lead and Content Strategist. I’m currently putting these skills to work at my boutique agency Tonalli Media, but I’m looking for new opportunities!
In my 15+ years of experience, I’ve specialized in translating complex technical concepts into compelling visual narratives using my wide array of skills to output content into written, audiovisual and social mediums. I have led cross-functional creative teams while maintaining consistent brand standards across global touchpoints, and I combine my strong storytelling expertise with technical understanding to communicate sophisticated concepts to diverse audiences, from general, to technical teams, to C-suite executives.
My spare time is devoted to my family, playing music and performing live, collecting comic books and records, writing TV pilots and feature screenplays, discussing books with my wife, vibe-coding video games with my oldest son, and playing music trivia with my youngest.
Over the years, I have led Hollywood-style creative teams producing impactful digital content for major enterprise clients including Tricentis (software testing), Pfizer (pharmaceuticals), L.A. Times, Coca Cola, Home Depot, and numerous B2B tech startups. My passion to help my clients to communicate ideas leads me to constant growth and learning, and my bicultural and bilingual upbringing (English and Spanish) informs my drive to understand diverse and unique audiences.
I live in Atlanta, Ga with my wife, two sons and my pup Sid Vicious.
“Working with Jordi has been nothing short of seamless. From high-pressure ad campaigns on the Nasdaq tower in Times Square, to polished web explainers, he consistently delivers stunning visual work-often under intense deadlines. He combines creative vision, technical precision, and calm professionalism, making even the most complex projects feel effortless. He’s been an invaluable partner in elevating our brand across every channel.”
“Jordi has been a massive help to me over the years, transforming my abstract ideas into engaging visuals. With his help, my presentations were engaging, professional, and did a great job of storytelling with images rather than heavy text. I appreciate his responsiveness, listening skills, and ability to deliver on time and on budget.”